Is blogging still relevant in 2023?
Of course it is! Each month, approximately 409 million people view more than 20 billion blog pages.
There are about 70 million posts being published each month by WordPress users and 77 millions comments - coincidence or not, there is a comment for each post.
Is the reason why more than 50% of merketers prioritize blogging as their primary content marketing strategy. Also, the last 5 years, blogging increased ~12%. This is huge!
Yes, blogging is still relevant in 2022!
Blogging facts in 2023
Here are some nice facts about blogging, and why you should create your blog now:
- 20 billion blog posts seen by 409 million people each month
- 70 million wordpress bog posts published each month
- 77 million new blog comments each month
- 71% of blog posts are writen in english language
- 3.5 hours is the average of writing a blog post
- 2000+ words per article generate far more strong restults
- 46% of bloggers edit their own posts and 54% is using editors or reviewers
- 43% of blog writters admint skimming blog posts
- 434% more indexed pages for websites having a blog
- 97% more links to their websites for companies who write blog posts
- blogs are considered 5th most trustworthy informational source
- 66% of bloggers are publishing in 2022 a few times per month - comparing to few times per week back in 2014 (this is an advantage for you)
- 77% of internet users read blog posts
- 3X more time spent on blogs than on email.
- "How to" blog articles are the third most popular headlines
- 38% of bloggers are updating their older articles
- 5% of bloggers don’t have access to analytics (because of various reasons)
- 6-13 title words attract the highest and most consistent amount of traffic (you should memorize this fact)
- SEO leads have a 14.6% close rate compared to 1.7% close rate outbound leads (email or print advertising)
- 72% of online marketers are using content creation as their primary SEO tactic
Very impressive blogging facts, isn't it?
→ What time of day do people read blogs?
Are Blogs Still Relevant?
Ok, these blogging facts should be enough to show you that blogging is still relevant (actually, more than relevant).
This question is silly in itself, because is a negative question.
Do you remember what a negative question is? Is a marketing strategy, isn't it?
- Is blogging dead?
- Is SEO dead?
Indeed, all these negative questions are in fact: "click-bait" strategies. 😂
If something is dead - you will not hear about it anymore, isn't it?
But if you search on Google "is blogging dead" - is crazy: a lot of articles with the exact same title! Hah!
Is Blogging Dead?
No, blogging is not dead - that's why everybody is talking about it in negative way, to get more pageviews.
So, are Blogs still Relevant?
Of course, blogs are still relevant and are very important from SEO standpoint.
→ Types of blogs that can help you make money online
Are Blogs Effective?
In case you missed it:
- SEO leads have a 14.6% close rate compared to 1.7% close rate outbound leads (email or print advertising)
- 72% of online marketers are using content creation as their primary SEO tactic
Please, let me emphasize for you: this is huge!
You can use a blog post as a landing page and advertise it with Google Ads, Facebook Ads, etc.
The conversion rate of a blog post is higher than email because:
- A blog post is found in Google Search by specific/targeted keywords (this is very important to understand) - meaning: your visitos are looking exactly what you offer. Do you realize the importance of this?
- You can freely approach various pain-points to convert your visitors into your customers
- You can write a blog post in various ways for your audience: review, how-to, etc
- Interlink multiple blog posts to increase relevancy and let Google understand your content better.
I can't tell you the importance of linking between your blog posts - the reason why Slypress gives you "link oportunities" - this is unique!
There are more effective ways to write a blog posts but as you can see, blog posts are very effective because you can create a large content in various ways.
Google loves in-depth content: 2000+ words per blog post. Of course, we are talking about quality content - not to fill you blog posts with blah-blah, just to have 2000 words!
→ 5 ways to make money with a blog
Make it Easy to Subscribe
The reason you want to let people subscribe to your blog is to... collect emails!
People who subscribe to your blog, are interested in what you offer, obviously.
The more quality you put in your blog posts, the more subscribers you get. Is that simple!
Quality people appreciate quality content.
Stupid Lazy people don't read much.
Smart people love to read because they are continuously looking for quality information.
It's very simple, don't overcomplicate:
Quality blog posts = more subscribers.
Make it easy for your visitors to subscribe, from the beginning!
Find a monetization strategy later!
Do people read blogs anymore?
Statistics are very clear: 20 billion blog posts seen by 409 million people each month.
All those people are consuming a lot of information from blogs (20 billion blog posts).
We are talking about wordpress blogs only!
Conclusion
Doesn't matter if you create a blog for money, for your business, as an influencer or for fun!
Just do it!
There is an increasing number of people making money from blogging (we are talking about affiliate marketing, Displaying Ads - Adwords, Mediavine, Ezoic, etc).
Despite of all social networks momoths, blogs evolved and might never die.