Evergreen micro niche sites guide

  • 28 minutes read
micro niche sites

How do I make money?

You, me, or anyone who has stepped into the world of the internet asked this question.

We often hear about people getting into the niche affiliation business.

Most people who are running the above business create multiple micro niche sites and promote other people's products.

Many people already run a lot of affiliation sites that are successfully and helping them to make a good, passive income (depends what passive income means to you).

If you are an absolute novice, who has no clue about affiliation sites, might be the time to start working on your first money-making site.

So, how do you get started?

You will learn how to build your first high converting micro niche site with a step-by-step method.

Getting started

After reading the entire guide, you can expect to have answers to most of your questions.

The aim of this blog post is to educate you on how to get started with niche sites and build a passive income regardless of the niche.

Most guides found on the internet talk about targeting only long tail keywords. This is a very good approach but this guide has a different approach.

A method that involves targeting medium tail keyword or commercial intent keywords (buyer's intended keyword).

One question you might have in mind: "Why are we not targeting long tail keywords?"

Instead of targeting long tail keywords, I would draft LSI (Latent Semantic Indexing) rich articles.

Here are the initial targets I'm aiming from this niche site:

  • Try and rank for the primary keyword along with several related LSI keywords.
  • Make around $2000/month.

In case you have any questions regarding Google Penalty:

No one can guarantee when it comes to Google, but I might have enough sites to tell you that my method has always worked, and none of my sites have ever gotten penalized.

The reason: I've always tried to keep the quality of all my sites very high.

Also, do not expect these micro niche sites to rank quickly. Will never happen!

It could be anywhere between 6 to 8 months before you start seeing them on page one.

You can't do a thing about that!

→   8 steps to start a successful blog and earn money online

Finding a profitable niche and analyzing it

Before we talk about the profitable niches, let me explain the concept of a micro niche site:

Micro Niche Sites are small sites that consist of in-depth information about a particular product or a bunch of products in the same niche.

Here is a good example: Best vacuum cleaners.

You'll be making a list of all vacuum cleaners on the market by carefully reviewing them and then writing a detailed article about those products.

Yes, it is easy but it takes time! A good article takes a lot of time to research, write, find good images, etc.

→   Blog SEO: Optimize your Blog Posts

Getting started with your niche

The method below works well for finding any niche. Developing a site with my recommended layout will remain the same as well.

If you don't want to build an Amazon site, then you can go ahead pick any affiliate network of your choice.

Let's dig deeper and understand how!

Two of most favorite methods:

Amazon categories

These are main Amazon categories:

  • Appliances
  • Apps & Games
  • Arts, Crafts, & Sewing
  • Automotive Parts & Accessories
  • Baby
  • Beauty & Personal Care
  • Books
  • CDs & Vinyl
  • Cell Phones & Accessories
  • Clothing, Shoes and Jewelry
  • Collectibles & Fine Art
  • Computers
  • Electronics
  • Garden & Outdoor
  • Grocery & Gourmet Food
  • Handmade
  • Health, Household & Baby Care
  • Home & Kitchen
  • Industrial & Scientific
  • Kindle
  • Luggage & Travel Gear
  • Movies & TV
  • Musical Instruments
  • Office Products
  • Pet Supplies
  • Sports & Outdoors
  • Tools & Home Improvement
  • Toys & Games
  • Video Games

According to Jungle Scout's 2022 State of the Amazon Seller Report, these are the top categories, including the percentage of sellers who have products listed in them.

  • 32% Home & Kitchen
  • 23% Beauty & Personal Care
  • 20% Toys & Games
  • 18% Clothing, Shoes & Jewelry
  • 17% Health, Household & Baby Care
  • 16% Sports & Outdoors
  • 15% Arts, Crafts & Sewing
  • 15% Books
  • 14% Kitchen & Dining
  • 14% Baby

Remaining categories in order of popularity:

  • 14% Electronics
  • 13% Tools & Home Improvement
  • 13% Pet Supplies
  • 12% Office Products
  • 12% Garden & Outdoor
  • 10% Grocery & Gourmet Food
  • 8% Appliances
  • 8% Cell Phone & Accessories
  • 7% Automotive Parts & Accessories
  • 6% Handmade
  • 6% Apps & Games
  • 5% Industrial & Scientific
  • 5% Computers
  • 4% Video Games
  • 4% Collectibles & Fine Art
  • 3% CDs & Vinyl
  • 3% Luggage & Travel Gear
  • 2% Musical Instruments

The next step is to pick one of the categories from the list.

In this case study: I'll build a site around the computers and accessories niche.

You might be saying: But but but you said we would be finding a profitable niche!

That's correct: Computers!

Worldwide PC shipments totaled 79.4 million units in the fourth quarter of 2020, a 10.7% increase from the fourth quarter of 2019, according to preliminary results by Gartner, Inc.

So far, everything looks good.

Let's keep researching further to understand whether or not we are on a right path.

In our first case study, I'll pick hard disks for in-depth research.

Amazon, by default, doesn't show the number of products they have sold.

But using this small hack, you can estimate a rough number of sales and be assured a certain number of sales.

Count the number of reviews a product has (not all buyers leave a review). If you are good at math, then you might have figured out the number.

However, if you are not good at math, then let me run the numbers for you.

If you add the total number of reviews from Seagate, Lenovo, and Western Digital, you'll see the total number of reviews received is 18,348 and the minimum assured revenue generated just from those three products are:

  • Seagate Backup Plus Slim: $9,060.188
  • Lenovo 1TB External Hard Drive: $1,504.950
  • WD Elements 4TB USB 3.0 Portable External Hard Drive: $16,451.804

By the way, the above figures are the total number of sales based on the number of reviews left. The final numbers must be a lot higher.

With the above calculation, if you refer that many potential customers: we are both talking about an affiliation commission.

We don't do the math because is mind-blowing. And that's the reason why competition in affiliate marketing is also high, obviously.

Again, these figures are just estimations to help you understand how to find a profitable niche and sub-niche for your micro niche sites.

Another way to understand the profitability of the niche is to look at the affiliation commission Amazon is offering.

If you are passionate about luxury products, then the 10% commission is a high comission.

Here you can find a list of Amazon affiliate comissions.

When you refer someone from your site to Amazon, and if your referral buys some other product, you'll receive the commission for the purchased product.

→   What is the purpose of a blog? Understanding the benefits of blogging

Buyers keyword and understanding the mindset

This is very important, let's see why!

What are buyer intent keywords?

Most people who are not generating enough sales from their sites are targeting wrong keywords.

Instead of focusing on Buyer Intent Keywords, they focus on keywords that will generate traffic. Simply put: they don't understand the importance of Buyer Intent Keywords.

Researching keywords for a micro niche sites is a lot different than keyword research for your blog post.

It's important to work on keywords that will generate buyer's traffic and not mass traffic.

Here is something that happened several years ago, an affiliate marketer says:

When I was working on my first micro niche site (I think I made my first micro niche site around eight years ago when I was still trying to understand the term SEO), I completely ignored the fact that there is something known as Buyer Intent Keywords. All I cared about was TRAFFIC, TRAFFIC... ...and more TRAFFIC!

So, instead of working on a keyword like "buy + [product name]", I would work on keywords like "[product name]".

Even though I was receiving thousands of unique visitors a month, I was barely making $300-400/m.

Please understand that working on product keywords is fantastic, but that won't assure you a sale because people are in the researching phase.

You might get high search volume, but not sales.

Also, 99.99% of the time, the "[product name] keyword" will be dominated by the company who owns the product.

To avoid these mistakes, keep in mind the importance Buyer Intent Keywords.

To rephrase, working on the right set of keywords for the right purpose, you should start researching more and spent some time understanding the mindset of the buyers.

It's important to work on getting the right traffic to your site.

If slypress.com (the blog you read) starts receiving traffic for someone looking for recipes, then something's terribly wrong.

Similarly, if someone is looking to purchase, it's important to understand what and how they will search!

To make it very simple, stop thinking like a marketer or Search Engine Optimizer (I know it's hard to do that, give it a try and you will succeed).

If you are looking to buy a laptop, you will probably search with terms like:

  • buy cheap laptop
  • best cheap laptops
  • best laptops
  • buy laptop
  • cheap laptop

If you are looking to review before purchasing, you will search something like this:

  • best laptop reviews
  • Which laptop should I buy (These are Question Intended Keywords, and we will cover them in the FAQ section of Content Writing to Drive Traffic)

Above are just some of the examples out of multiple combinations of buyer intent keywords.

With this, I hope you will have a better understanding of the importance of Buyer Intent Keywords.

Buyer intent keyword

A Buyer Intent Keyword is a keyword used by potential buyers to buy a certain product.

Here are some good examples of Buyer Intent Keywords:

  • best [keyword]
  • best [product]
  • cheap [keyword]
  • cheap [product name]
  • [product name] discounts
  • [product name] review
  • buy [keyword]
  • buy [product name]
  • buy [product name] online
  • coupon code for [product name]
  • [product name] coupon code

Keyword Research using the Keywordly Technique

Understanding the mindset of the customers is very important!

Why?

Because it will help you draft your content better, and the user can include several combinations of those terms in your blog posts to rank for related Buyer Intent Keywords possibly.

How does that help?

It's a quick growth hacking strategy based on semantic indexing that can help you rank for multiple terms on the same PowerPage.

When you talk about keyword research for micro niche sites, you first need to understand the different category of keyword research for micro niche sites.

1. Product type keywords

Product Type Keywords are keywords that are used by people before purchasing any product that focuses typically on brands.

Remember I was talking about these keywords?

Well, while it's true that one should research these kinds of keywords, they shouldn't be your primary keywords.

Example #1:

What are your chances of ranking for keywords like "Canon" or "Canon Camera"?

Example #2:

Can you possibly rank for the term "Samsung" or "Samsung Monitors"?

The search volumes are crazy but that doesn't mean the people searching will buy the product right away because they are in the initial phase of the buying cycle.

These keywords are the perfect start because you can make a list of brand related products or services.

Here is what I would do:

If I want to target a specific branded product, I will list the product and product names with the formula:

  • [Brand] + [Niche]
  • [Product Name] + [Niche]

Here are few examples of the above formula:

  • Samsung mobile phones ("Samsung" is the brand term, while "mobile phones" is a niche.)
  • Samsung S8 mobile phones ("Samsung S8" is the product name, while "mobile phones" is the niche.)

Here is a complete list of formulas for Product Type Keywords:

  • [Brand]
  • [Brand] + [Product Name]
  • [Product Name]
  • [Services]
  • [Brand] + [Services]
  • [Product] + [Guide]

2. Informative type keywords

Informative Type Keywords are those keywords that help you get information about the product.

Immediately after getting to know the product name, the buyers tend to start researching more details about the product.

They are looking for additional information about the keywords. In such a case, if you are working on an informative blog post (pretty much the entire world of tech blogs) these Keywords will help you get some sales, but not many. This opens a window of opportunity for you to reach through if you are new to the industry and don't want to compete with the giants yet.

Ideally, look for keywords that are low competition and have a good search volume.

Here is a complete list of formulas for Informative Type Keywords:

  • [how to]
  • [looking for]
  • [how is]
  • [details for]
  • [details about]
  • [best way to]
  • [ways to]
  • [Is it Possible]
  • [compare] + [brand]
  • [brand] + vs + [brand]
  • [is] + [brand] + [Worth it]

Here is a good example for each of the above-mentioned formulas:

  • how to do keyword research
  • looking for popular SEO blogs
  • how is Ahrefs
  • details for Ghost CMS
  • details about SEO
  • best way to rank a website
  • ways to make money
  • compare SEO tools
  • Is it possible to rank in one week
  • Ahrefs vs SEMrush
  • is Ahrefs worth it?

3. Traffic driving type keywords

Traffic Driving Type Keywords are those that can bring you instant traffic.

Hard to believe?

Try writing a blog post where you are providing Free WordPress Premium Plugin (that's not available on WordPress store, at least not yet) and watch how your site will overflow with free traffic.

But, the problem: will likely not convert, or the conversion rate will be terrible.

Regardless, you can use these keywords to drive traffic to your micro niche site intelligently and then push them towards other relevant pages on your site to drive traffic.

Alternatively, if you are looking to make money through Adsense on your micro niche sites, then these are the perfect keywords for you.

Here is a complete list of formulas for Traffic Driving Type Keywords:

  • [Free]
  • Free + [Product]
  • [Download]
  • Download + [Product]
  • Free + Download + [Product]
  • [Product] + for free

If you are one of the Adsense people, then the above information can be real gold for you where you can produce tons of "High-Quality" blog posts and generate millions of Page Views to make a decent $1000/m+ on pure autopilot.

4. Buy now type keywords

Buy Now Type Keywords are buyer-ready keywords. These are the most competitive keywords too.

Why? Because, by now, the person has already researched, found guides, and has looked for free alternatives.

But guess what?

He didn't find any free alternative, so he has started looking for buying options.

Here is a complete list of formulas for Traffic Buy Now Type Keywords:

  • buy + [product]
  • discount + [product]
  • [product] + discount
  • [product] + sale
  • [product] + offers
  • available deals/Offers on [product]
  • [product] + coupon + codesv
  • coupon for + [product]

The above are buyer-ready formulas—ones that might convert very good!

Here is a good example for each of the formulas mentioned above:

  • buy shared hosting
  • discount poweruphosting
  • samsung monitor discount
  • samsung monitor sale
  • iphone offers
  • available deals on iphone
  • intel i7 coupon codes
  • coupon code for bose headphones

Ranking them won't be easy because, just like you, most sites are looking to rank for the same formula of keyword combinations.

5. Growth ranking type keywords

Growth Ranking Type Keywords are keywords that involve information, as well as a very high to make sales (as good as the Buy Now type keyword).

Growth Ranking Keywords can easily penetrate into your micro niche strategy. This is my favorite set of keywords because it works very well for me regarding ranking and conversion).

Here are some good examples:

  • top 10 monitor
  • logitech k400 review
  • cheap logitech mouse
  • cheap tv
  • affordable sony tv
  • affordable hosting

Many experienced people are recommending to go with Growth Ranking Type Keywords.

After building many micro niche sites over the last several years, what I found so far is, not only did Growth Ranking Type Keywords rank better, but they also converted very well.

I'll talk about how to make them in the later part of this guide, so please make sure to bookmark this guide and read several points again and again.

If you can master these steps (make this your Go-To Guide), then I can assure you, in just one year, you can make over $100,000 from one site.

I don't believe in making $10 per month per site and building 1,000 such sites. I believe in making one site that will generate $10,000/m.

It's hard to believe because you never done it before. That's why most people fail in life: they never start!

There are many prople doing good money in affiliate marketing.

Analyzing the Competition for the niche & keyword the right way

One of the biggest challenge after picking your keyword is working towards the next step!

The next step is to analyze and see whether I have the required resources to rank for the term and make money.

While analyzing the sites can be extremely challenging, several tools like Ahrefs, SEMrush, and SpyFU can be real handy.

Example:

I'll use Ahrefs for my analysis but before I proceed further, let's make this fun. I don't want to just prove a theory, or neither I believed in theories.

I'm a practical person with a practical approach to real stuff.

To take this case study to a whole new level, I took a chance in the game—something that no one has ever done, and won't be comfortable doing—and I'm showing my strategy.

Look, the title is about building the Evergreen Micro Niche Site Guide. How can I complete this guide without actually showing you the actual micro niche site?

This is an example: gardenloversclub.com

And before you dig deeper into the micro niche site creation along with me, it was crucial for you to understand the importance of:

  • Picking up your niche
  • Keyword research
  • Commercial intent concept
  • How a buyer thinks

A strong foundation can help you create multiple Win-Win projects.

Analyzing the competition

It's important to understand the first basic rule of how to analyze your competitor's website, keywords, difficulty structure, and a lot more.

I am going to pick up a blog post of gardenloversclub.com which is: Best Garden Shoes for 2022

Targeted Keyword: Best garden shoes

You can go on google and search "best garden shoes" to see the results:

Well done, is the first spot on Google!

So, if you have a similar niche blog and want to rank for "best garden shoes", you have to track this keyword manually for quite some time.

Also, the post if well written, so you have to be sure that you are able to create a much better content (better quality and better structure).

It's time to dig deeper and understand what kind of backlinks gardenloversclub.com has. Backlinks are able to make a big difference, even nowadays!

To spy on your competitor's backlink, you only need one tool: Ahrefs!

Unfortunately, Ahrefs is expensive but for now, you can quickly use the free Ahrefs checker.

Well, 453 referring domains means a lot for a micro niche site. I would think twice before competing with this niche-site for the same keywords (of course, backlink quality also matter)! Is not impossible but is hard. But, you can write different blog posts, in the same niche, not for "best garden shoes".

Anyway, you need an Ahrefs account to see more - lile the number of Organic Keywords he has on Google. That will give you a good idea of the kind of silo pages or affiliate blog posts he is making. You can rinse 'n' repeat.

In short, the keyword is not at all difficult to rank but would require a good number of high dofollow backlinks.

Finalizing the First Keyword for your Niche Site (First Blog Post)

After the fun of doing all kinds of crazy data analysis is over, it's time to finalize everything before proceeding with domain, site creation, hosting, setting up plugins, etc.

Based on all the above information, I will recommend you to go with Growth Ranking Type keywords.

Not only will they rank better, but they will fetch you a lot of sales, which is ideally what will make you money!

We keep the same example: gardenloversclub blog.

  • Keyword: best garden shoes
  • Competitive: medium-high
  • Growth Ranking Type Keyword combination: Best + [niche]

Before moving forward, I want to discuss several LSI keywords as well. But, before getting into the LSI (Latent Semantic Indexing) keywords, let's look at supporting medium tail keyword.

Medium Tail Keywords examples:

  • best garden shoes for men
  • best garden shoes for women

I will discuss the LSI keywords, but I will keep that for the later part of this section which is specially dedicated to LSI Keywords and using them intelligently with FAQs.

Getting started with domain research

One of the biggest challenges after completing your research is to look for the "perfect" domain name.

Domain names matter big time, depending on how much you want to scale up. But there are several challenges when it comes to picking up the right domain name for your micro niche site.

We have divided them into five subcategories.

  • Partial Match Domain
  • Exact Match Domain
  • Expired Domain
  • Auction Domain
  • Branded Domain

Picking up the right domain for your project can fetch you a lot more money in the long run. But every single category has got its own pros and cons.

Keep reading, and I will help you make the best decision if you are building your micro niche for the first time - or if you have built one in the past that didn't convert well.

If that's the case, the following section will be crucial.

Exact Match Domain

Exact Match Domains (EMD - the popularly known term) is the exact matching terms of your primary keywords.

The problem with this approach is that you can't scale your niche.

Example: bestgardenshoes.com

This domain name looks good if you want to write only about garden shoes. The problem is, you can't write about gardening tools because looks a little bit strange to the reader. So, you are somehow glued to garden shoes niche.

Anyway, Google don't care about your domain name - not anymore.

Is ok if you are looking to make a micro niche site that will generate around $500-1000 per month, and later you can flip them for $12,000 to $15,000!

Partial Match Domain

Partial Match Domains (PMDs - the popularly known term) are domains that are closely related to your primary keyword.

Are often used if you are looking to target a specific category or a niche instead of a micro niche.

  • Pros
  • Can help you cover more sub-category
  • Help you generate more revenue
  • Broad and Brandable Domain Name
  • Can be sold very easily

Expired Domain

Well, this is somehow a "gray area".

Expired Domains are those domains that have been dropped by the previous owner and now available for anyone to register.

Its purpose is to cheat Google, obviously - will give you an initial boost (indexing your articles a little bit faster) and keeping the old backlinks.

You find them on dedicated free listing websites or auctions websites but some of them can get very expensive.

  • Pros
  • Has a history with Google
  • Could potentially have a good backlink profile
  • Less investment in off-page SEO
  • Cons
  • Could get expensive
  • Researching for one takes a long time
  • Need tools to scrape the expired domains
  • Could find a lot of mix profiles (Finding the perfect one is tough)
  • EXTREMELY difficult to find the name that matches the niche.
  • Time Consuming

Branded Domains

Branded Domains are domains that are primarily targeted towards building up a company or a small venture under that name.

Branded Domains have a massive list of advantages over the above options.

  • Pros
  • You can build a company or a DBA around the name.
  • You can work on-target any number of niches under the same brand.
  • You can easily do five figures per month.
  • You get the flexibility to pick any name you want.
  • Cons
  • The domain name is not exact or Partial Match in most cases.
  • Not a great SEO benefit when compared to the EMD.

Picking Up your Hosting

One of the biggest challenges that most customers face is going with the right hosting company.

Wordpress hosting for a high-traffic blog, could go up to $300 USD per month (it's not a joke). Depends on plugins, processing power, optimizations, cache, etc.

If you go with Slypress, this issue is gone from the beggining!

Setting up the blog (theme setup, plugins & installation)

If you are not using Slypress, I assume that you are using Wordpress - obviously, there is some work to do! :)

Once you are done installing WordPress, let's take a deeper look into what to do next in the Basic Setup and Installation:

  • Getting the correct theme for your micro niche site
  • List of all the plugins required for your micro niche site
  • The installation & customization process of each plugin
  • Preparing the content for your finalized Primary Keywords

I will list the most used plugins, affiliate marketers are using but is up to your needs:

  • CF Post Formats
  • Contact Form 7
  • Content Locker - Pro
  • Flamingo
  • Leadspring Link Fixer
  • MyThemeShop Theme/Plugin Updater
  • Loginizer
  • Ninja Facebook Messenger
  • OptinMonster
  • SEOPressor Connect
  • Shortcodes Ultimate
  • SumoMe
  • Table of Contents Plus
  • TablePress
  • ThirstyAffiliates
  • WP Force SSL
  • WP Review Pro
  • WP Subscribe Pro
  • WP Tab Widget

Yup! That's a total of nineteen plugins. That's why WordPress is getting so slow!

Along with the above themes, setup, and plugins, you also use Cloudflare to aid the speed and minimization of the static files.

Cloudflare does an amazing job. I prefer having and using Cloudflare over any other CDN providers because Cloudflare has a lot more to offer.

Getting the correct blog theme for your micro niche sites

Want to avoid one of the most common mistakes most site owners make?

They neglect the importance of loading speed.

They will either go with a free theme or will download a null theme to save money.

The irony is, you can't make money that way. Because those nulled themes are loaded with scripts for mini crypto-mining; your sites can easily get hacked when using the nulled theme.

I highly recommend you to stick with these two companies for all your theme needs and requirements:

  • StudioPress
  • MythemeShop

Both of them have focused on three essential criteria while building the theme.

  • The codes are extremely optimized.
  • The loading speed is good.
  • Search engine optimizations

Advanced customization of your WordPress site

No theme will be ever perfect because we will also require some customization.

Again I am a little hesitant to put the codes here because I know a lot of people can screw up their website.

This is too complicated to discuss here. If you have no programming knowledge, it's simply too complicated, even to talk about it.

Getting started with the content

One of the toughest challenges, after doing all your research and setting up your website is coming up with high-quality content for your newly built micro niche sites.

You have two options:

  • Hire high-quality writers.
  • Draft your own articles.

In any case, I am going to give you my exact blueprint with the outline format of each article that will help you to draft better articles before going in-depth for both of the above options.

Micro Niche Sites Blueprint

1. Featured image

Start your article with your preferred image. Make sure your Featured mage is very appealing because that will help you with better conversion for your website.

You can find amazing free images, high quality on Unsplash.

2. Adding H1 tag

While it's good to build a fantastic looking micro niche site it's equally important to optimize for SEO purpose.

Having an H1 tag immediately after adding your featured image, will help you in SEO aspect as well help your readers to understand and connect with the article.

Slypress is automatically adding it for you - is the article title.

3. Introduction and image

Now that you have done fantastic work so far, it's time to write a brilliant introduction.

When you start with a good introduction for your blog post, keep it objective, so you can capture the reader attention.

4. Compare product table with details

Our brain is conditioned to comparison! We instinctively compare - all the time!

Whenever someone is looking to buy a product, one thing they always look for is the compare product table where they can analyze all the products.

Comparing all your products and making an attractive looking product table will help you take your article to a whole new level.

It will help you with the conversions massively.

Many of the previous sites that I have built have all landed on Google's Featured Snippet because of this table and have helped me convert significantly.

5. Writing about products

Now that we have built a fantastic initial structure, it's time to write content for the actual product.

This is the most vital section, and it's important to go as in-depth as possible to help your readers make the best decision.

The more in-depth your product review is, the better your chances are for converting your readers into a successful referral.

Wrap up the product name in the H2 title tag.

Write a killer introduction for the blog along with the photo of the product.

Here are some of the points you can write about:

  • Looks
  • Features
  • Specialty
  • Design
  • Warranty

You can add more sections and subcategories for each product to describe, and get as in-depth as possible.

6. Writing the Pros & Cons

Do you think any product is perfect?

When you are recommending any product through your micro niche sites, make sure to let your users know about the pros and cons of the product because that will help them make a better decision.

That will lead to your biggest question:

How do you find the pros & cons?

Read the reviews of other buyers where they would have listed the pros and cons of the product. You don't need the product to review it, but you can certainly utilize other people's experiences, and use that as a base to come up with your own pros and cons.

Read amazon reviews - customers are giving you all pros & cons for free, did you ever noticed this simple fact?

Now, you have written your first product review successfully!

Depending on the number of products you want to cover per blog post, scale up!

I prefer having a list of seven to twelve products because that helps me target a lot of products. At the same time it gives my readers good options and opportunities to read about all of them.

7. FAQs

It's time to get smarter!

How do you get smarter with your micro niche sites?

By implementing a FAQs section!

FAQs sections give you the ability to add a broad range of LSI and optional keywords that can help you take your article to a whole new level.

Also, it helps answer the user's question right away.

Keep a particular eye on your comments section, and if your users are asking questions there, then quickly move them to your FAQs section.

To make things special, have a FAQs for each of your products.

That leads to your next question: How do you get the questions when you are writing your blog post and product review initially.

Simple: head back to Amazon or any other micro niche site that you are doing.

You'll find all the needed information for your article to review products on your blog.

Do a simple Google search, look for YouTube comments or look for other sites and forums in the same niche.

8. Adding a Summary Table

Now that you have given your users all the necessary information, it's time for a summary.

Most users will not read the entire blog post or product reviews, and will quickly to jump to the conclusion.

In any case, you don't want to miss out on those readers either.

Adding the Summary Table is the perfect way to tackle the summary option at the end of the blog post.

Also, if your reader is looking to purchase, he has the button to make the purchase. Will increase your conversion rate.

Customize your table with the following columns: Product Name, Purpose, Size, Pricing. This works wonders. It’s been thoroughly tested on various sites.

Use of Content Lockers

One of the biggest challenges with micro niche sites is getting a natural social signal and backlinks.

You will rarely see people sharing your articles, no matter how in-depth the information you share is.

But this is where you can get a little crafty if you know you are going to struggle with the backlinks and social signals.

Social Content Lockers are lockers that hide the part of your article or information and won't be revealed until an action is taken.

That action might be:

  • Sharing the article on Twitter
  • Sharing the article on Google+
  • Clicking the Like button
  • Sharing the article on Facebook
  • ...any other Social Action trigger

In return, you will reveal that part of the information.

This works because we are curious human beings. If you try to hide something from someone, they will do anything to know what's been hidden.

Coming up with a curious title, will generate higher number of shares.

Setting Up Optin Monster Pro

We are talking about... leads!

Setting up your micro niche site is just one aspect, another way you can obtain plenty of referrals, in the long run, is by collecting leads from your website.

Why you should do that?

Look, you are hard working on building the site. You are working even harder on the off-site SEO to rank and convert. Then why not try and collect email addresses from your niche sites?

The potential is limitless!

For that, I highly recommend you to use OptinMonster.

It’s easy to use and you can get started in fewer than five minutes from the time of signing up.

In any case, if you are using any other plugin or application for lead collection, then I recommend using that because it will help you build a list that you can use to promote your other micro niche sites in the future.

Setting up important pages

There are some important pages you have to set up - Google is looking for them:

  • About Us
  • Privacy Policy
  • Terms of Services
  • Affiliation Disclosure
  • Policy Pages

A few things that most people ignore and do not bother with is not building these pages.

Conclusion

Building micro niche sites is an art, and it requires a lot of customization and tweaking on a regular basis.

I hope you enjoyed the article. Also, would be nice to share the article on your preferred social media platform. :)

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